Hugglow Story

Let's introduce ourselves first: we're Hugglow, an Indonesian owned and operated small business bringing our adapted version of Indonesia's beloved bantal guling to the US market. Proudly innovated and crafted in Indonesia, deliverable anywhere you are in the US. 

 

Indonesia's Best Kept Secret

Indonesians have long been connoisseurs of comfort.

Our people are as diverse as they come, spread out in over 17,000 islands, and yet the one thing we have in common that is undisputed and nonnegotiable: bantal guling. 

 

Bantal guling translates to “roll pillow”, and mostly just called guling “roll”.

It is a cylindrical pillow, roughly 2 feet long and used by everyone of all ages. 

The guling is a staple in Indonesian homes, a prominent bedroom essential. Not just for sleeping at night, we use it to hug and lounge around during the day as it's the perfect self soothing device. 

 

It is common for each family member to have their own guling and to bring them on trips! 

 

Our dependence on this pillow may seem a little odd but trust us, you have to experience it to understand. You'll wonder how you ever managed without one!

 

How it began

As immigrants to a new country, sometimes you cling to some small things which remind you of the life you left behind. For me, that small thing happens to be a pillow, an Indonesian hugging pillow to be exact. I thought, "it’s just a simple round tube kind of pillow, it shouldn’t be that difficult to find in US, right?" Apparently it is! And though there are similar pillows out there, it never feels quite right. Don’t get me started on the abomination that is the "body pillow!" I had to request guling from relatives who were coming to visit the US. But as my family grew, so did the demand for guling- first it was my wife, then my kids, other relatives and even friends. Despite being born and raised here, my kids know comfort when they feel it. My daughter can’t sleep without it and keeps asking for the ‘hug thingy’ to accompany her at bedtime. Thus, the idea to introduce this uniquely Indonesian hugging pillow to the US was born. We know that Americans will love the Hugglow as much as we Indonesians do!

-Robert

 

A Day of Independence

Indonesia's Independence Day is August 17, 1945 and Indonesians all over the world celebrate this day with parades and festivals full of food, games and entertainment. 

 

Here are a few festivals coming up stateside:

 

Washington DC

 

August 6- Colorful Indonesia Festival

Carrol Creek Park, Frederick, MD

 

August 21- Bazaar & Panggung Gembira

2700 Tilden St NW, Washington DC

 

Philadelphia, PA

 

August 6- The East Side, Indonesian Festival

719 Catharine St, Philadelphia, PA

** Hugglow will be vending at this event and will be giving away 2 Hugglows!

 

Our First Giveaway:

IT'S HUGGLOW GIVEAWAY TIME!

 

💸Here's your chance to win a Hugglow, the huggable pillow of your dreams, for free!

 

🇮🇩With Indonesian Independence Day coming up on August 17th, what better way to celebrate it than to host our first giveaway of our uniquely Indonesian body pillows!

 

🏆One lucky winner will receive 1 (one) free Hugglow!

All you need to do to enter the giveaway is to fill out a quick form on 

 

➡️ tinyurl.com/winhugglow

 

Dassit! No purchase necessary.

Open to contestants residing in the US at this time; winner's shipping address must be in the US.

 

Enter by August 17th- winner will be announced the following day on Aug 18th!

 

Finally understand what Indonesia has been raving about for decades and wrap your arms around your amazing, one of a kind, can't -imagine-life-without HUGGLOW!

 

We hope you enjoy the rest of what's left of Summer 2022! 

 

Terima Kasih

 

Hugglow Little Helper.